Old Johnson Outboard Motor

POLICE BLOTTER: JULY 19

Stormont, Dundas and Glengarry Ontario Provincial Police:

TRAFFIC STOPS RESULT IN ARRESTS/CHARGES LAID

SOUTH DUNDAS — A 57-year-old South Dundas man was arrested Monday following a traffic stop in Iroquois. After checking the vehicle, police allege the car was linked to a man who is wanted on an outstanding warrant for failing to appear in court. Police also allege one of the male passenger provided a false name. The man, Normand Tremblay, was arrested on the outstanding warrant and is also facing a charge of obstruct a peace officer. He was held in police custody pending an appearance in court on July 19 in Cornwall.

SOUTH STORMONT — Police arrested a 34-year-old Winchester man for breaching his conditions Monday following a traffic stop around 4:45 p.m. on County Road 18 in South Stormont township. Police allege Shawn Aguiar was violating a conditional sentence of house arrest, and was charged with breach of conditional sentence. He was held in custody pending an appearance in court in Cornwall.

THEFT OF BOAT

SOUTH GLENGARRY — Police are investigating the theft of a boat from a marina on County Road two in South Glengarry township sometime between July 15 and 18. The boat is described as a 17-foot, green and silver Starcraft with a 30 hp Johnson outboard motor. Anyone with information about this crime is asked to call OPP at 1-888-310-1122 or Crime Stoppers at 1-800-222-TIPS.

--

Cornwall Community Police Service:

BREAK AND ENTER

The Cornwall Community Police Service is investigating a break and enter which occurred in the early hours of July 17 at a Belmont Street apartment. The suspect(s) gained entry by an unlocked window. Once inside, the suspect(s) ransacked the apartment causing damage. If you have any information regarding this break and enter, please contact police at (613) 932-2110.

BREAK AND ENTER

Police are investigating a break and enter which occurred between July 15 at 5 p.m. and July 16 at 8 a.m. at a Marleau Avenue business. The suspect(s) gained entry to the yard by smashing a door window. The following items were stolen: a Makita 12 volt cordless drill; a Dewalt jigsaw; a mini stereo; two Makita charges; a Concept Brad Nailer; and an air hose. Police say the suspect(s) also gained entry to three motor vehicles where the following was taken: a Boshe drill kit; a ½ Inch Makita hammer drill; a Porter cable sawmill; a Stanley finishing nailer; and a Boshe two-inch finishing nailer. If you have any information regarding this break and enter, please contact police at (613) 932-2110.

The Market Share Leader Complacency Syndrome | Strategic Planning

This is the tenth in a series of articles that have dealt primarily with Board decisions, decisions of CEO’s and senior executives of major corporations.  Corporations that became industry Market Share leaders but over time recognized that their marketplace was either in transition or in decline. With an ‘eyes wide open’ approach to business basics, they reinvented a corporate culture that ultimately translated into corporate redirection and sustained growth. The decision making processes embraced by these organizations invariably traced their success back to the business basics – Business Process Management tools and broad based Market Research in the Strategic Planning Process. The ‘success story’ articles are then contrasted with the antithesis type situations involving major corporations characterized by market dominance but through either poor decision making or a close minded commitment to the ‘now’ business ultimately eroded their market dominance.

For a high profile example with clear cut results we can look at Johnson and Evinrude Outboard Motors. Evinrude was founded 1907 in Milwaukee, Wisconsin, and Johnson in 1913 in Terre Haute, Indiana.  The stories are over 100 years old but it has more recently been a 40 year story that unfolded decade-by-decade. Johnson and Evinrude merged in 1936 to form Outboard Marine Corporation. Back in the fifties and early sixties the world of outboard engines was ruled the two market share leaders, Evinrude and Johnson, both manufactured by OMC, with Mercury Marine, also an early player. Let’s fast forward to 2000 when OMC filed for bankruptcy and was acquired by Bombardier Recreational Products (BRP). Quite simply, OMC had failed to keep pace with the technological changes that ultimately emerged as product shortcomings. Along with losing 2-stroke market share to Mercury Marine, the 4-stroke winds of change were emerging at Yamaha, Honda and Suzuki. OMC was embedded old-line corporate culture with millions of dollars tied up in old technology and older manufacturing facilities for a seasonal industry, which put genuine limitations on R&D capital. At that stage, it became a 2-stroke/4-stroke battle that ultimately forced the closure of OMC.

As a footnote, even though 4-stroke outboard engines sit with a 70% + market share, Bombardier, already knee deep in-2 stroke technology, acquired OMC, knew what needed to be done on the way in and promptly did what OMC should have done. In the marketplace of today Bombardier offers the full range of Evinrude and Johnson 2-stroke outboard engines that represent a very viable alternative to 4-stroke technology. Bombardier utilizes much of their 2-stroke Ski-Doo snowmobile and Sea-Doo watercraft technology in a full range of outboard engines that are lighter, faster accelerating and less expensive than their 4-stroke competitors. Gone is the noise, the oil/gas mixture, the dirty, smoky, environmentally challenged 2-stroke outboard of yesterday. Their E-TEC outboard engine product line features a direct oil injection system that eliminates oil/gas mixing with the lowest outboard emissions in the industry. Their 2-stroke engine is much quieter than its predecessors and the boat planes faster than the comparable 4-stroke competitor (Google 2-stroke vs. 4-stroke). The 2-stroke/4-stroke battle rages on. Whether it’s the aircraft industry, high-speed rail systems, or a broad range of recreational products, it is the sustainability of their corporate culture that defines Bombardier. A corporation that continues to reinvent itself with a focus on tomorrow versus a Senior Management Team with their collective steady gaze fixed on the rear view mirror. Bombardier acquired old technology with a very clear cut business plan that enabled them to broaden their product line in a four season Recreational market with which they were already very familiar. There are some great lessons here.

Cheap Outboards, The Beginner's Guide to Making an Old Motor Run Forever

The Classic Outboard Motor Handbook

Boys' Life

Field & Stream

Life